About me
I'm Akshay Yaravalli
Professional digital marketer with a passion for content marketing, surpassing SEO skills, content creation, and fresh promotion strategies. Skilled in building brands and campaigns from scratch as well as revamping outdated web presence. Currently working as a top-level digital marketing lead for Collej™, a consortium of companies, whose goal is to find, groom, evaluate & recruit the best UX talent available in the market.
With over 7+ years of experience, I built and deployed many marketing strategies across a variety of areas and mediums in digital marketing. Also, I utilized my creative skills in creating creative engaging content, advertisement videos, and promotional stuff.
Out of the office, I show interest in sketching & painting, guitar, learning new things, and spending time with friends, family & our dog – Mike!
Expertise
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Creation (Graphics, Animation & Audio)
Email Marketing
Content Writing
Social Media Marketing (SMM)
Content Management
Public Relations
Strategy and Analysis
Event Management
Project Management
Thought Leadership
Experience
- Digital Marketing Lead
Collej | UXReactor
May 2021 – Present
Highlights:
Reduced cost of acquisition by 40% through strategically revamping the customer journey.
Flipped the highest loss-making Initiative to the most profit-making machine (ROAS: 1 : 9)
End-to-end branding and marketing strategy creation and execution based on data & analysis.
Leading, guiding and collaborating with a high-performance team of a graphic designer, video editor, customer success person, content matter expert and freelancers to drive outcomes
- Creator
Artorilla.com
Jan 2021 – Mar 2021
Helped a Not-For-Profit initiative in Building this platform with a minimal resources and paid subscriptions to effectively cut down the maintenance cost.
“Artorilla is one of the only e-commerce sites that sell 100% original hand-made paintings from genuine artists in India. It has a wide range of painting styles to choose from – from abstract to realistic. These paintings are suitable for almost all kinds of spaces like homes, corporate offices, and public places. Only the best paintings that pass the quality and reliability tests are listed here.”
- Digital Marketing Specialist
Devathon
Aug 2019 – May 2021
First, I analyzed and understood that the digital marketing processes and strategies of Devathon were dated and slow. They didn’t have any ranking articles, social presence, and email marketing, at the time of my joining. I revamped their digital marketing activities and strategically implemented processes, from there most of the activities, flow seamlessly.
In the span of six months, the content base increased, and due to the effective SEO, articles started to rank on the first page and generating traffic. Written many high-quality quora answers on our business-related topics in order to attract relevant referral traffic to the website and blog.
Pitching many relevant websites for the guest posting, link building and maintaining relations that gives Devathon link juice and backlinks, which eventually increased authority and rankings of Devathon.
Managing and maintaining Devathon website and blog through Content Management System(CMS). Created engaging visuals and graphics that follow the theme of the article/landing page. Designed and built landing pages that cover important search queries related to our business and many more…
- Digital Marketing Coordinator
Custom Furnish
Jan 2015 – Aug 2019
I joined CustomFurnish as a Digital Marketing Visualizer. CustomFurnish is an e-commerce website where customers can buy furniture and interior designing services at affordable prices. I used to work mostly on SEO, content creation (graphics & videos), content management, content writing.
Later, in Sept 2016 I promoted as a digital marketing coordinator. After promotion, I used to manage website content/products, SEO, email marketing/outreach, promotional activities, PPC, projects management and leading advertisement designing team.
When I joined CustomFurnish it was a startup with few folks. Now, the company evolved, took major decisions, raised big funds and started other sister websites like BatchTag and MyDeziner. CustomFurnish opened many experience stores across Hyderabad and also opened branches across south india. I’m glad that I was a part of this growth and experienced many new things in my professional life.
Technical
Digital Marketing Tools
- Google Analytics
- MOZ
- Google Search Console
- BuzzSumo
- Ahrefs
- Google AdWords
- Quetext
- Keyword Tool
- VidIQ
Content Management System (CMS)
CMS
- WordPress
- Blogger
- LearnWorlds
- ClickFunnels
CRM & Email Marketing
- Mail Chimp
- LeadSquared
- YAMM
Languages
- HTML & CSS (Basics)
- Python (Basics)
Social Media
- Facebook Ads Manager
- Bitly
- Hootsuite
- Buffer
- Facebook Analytics
- Linkedin Ads Manager
Designing & Animation
- Photoshop
- 3DS MAX
- Premiere Pro
- After Effects
- Audacity
Website Planning
- Creately
- Figma
Project Management
- Asana
- Slack
- Google Docs
- Trello
- Dropbox
- Airtable
Education
- Masters in Business Administration
Specialization – Marketing
Osmania University, Hyderabad,
Telangana, India.
- Bachelor of Commerce
Specialization – Computers
Osmania University, Hyderabad,
Telangana, India.
Certifications
- Operations Management
IIM – Indian Institute of Management
- Content Marketing Certification
Hubspot Academy
- Advanced Google Analytics
Google Analytics Academy
- Diploma in Animations
Arena Animation Institute
Awards & Mentions
- 2nd Award in Creative Minds
Awarded 2nd position in Andhra Pradesh Creative Minds, South-circle.
- Project Mentioned on Home-Designing.com
My project selected for the ‘The Ideas & Inspirations’
on Home-Designing.com